Sophie Attwood
Founder and CEO of SA Group
Forbes Business Council member, published author, award-winning communications leader specialising in health, beauty, wellness and medical aesthetics; Management Today 35 Under 35 and Forty Under Forty honouree.
Award-Winning Communications Expert
PR ExpertAgency FounderBest-selling AuthorVoice of Authority
Sophie is a highly sought after creative strategist, having worked with multiple household names through her agency and as a Creative Partner, including Unilever, L'Oreal, Wild, GHOST and Colgate.
Recognised as a Forbes Business Council member, Forty Under 40 leader and recipient of the Management Today’s 35 Under 35 accolade, Sophie is known for her forward-thinking strategies and unparalleled knowledge of the industry. Having won the accolade, 'Best PR Consultant in the UK' in 2026, she works closely with brands and clinical experts to help them connect with their audiences on a deeper, more authentic level. Her approach blends creativity with commercial clarity, enabling her clients to rise above noise and speak with confidence, credibility and heart.
Beautiful PR
Finding Your Brand's Heartbeat for Authenticity in Communication
Written by Sophie Attwood, ‘Beautiful PR’ is an illuminating guide that reveals the transformative power of crafting unique and genuine messages, allowing you to discover the very essence of your brand’s authentic voice for powerful storytelling.
I’ve worked with hundreds of PRs but Sophie is just impossibly rare.
Awards & Recognition
Sophie Attwood was listed within the Management Today 35 Under 35 List, whose alumni includes Stella McCartney and Karen Blackett. For more than 20 years, Management Today has championed women in business through its 35 Women Under 35 list. The list features a mix of impressive, successful women in senior leadership positions across all areas of the business world, from investing and climate technology to wellness and beauty and healthcare advertising. Each of them has achieved extraordinary things in a remarkably short period of time – and still have more to accomplish.
