Authority Lab — Personal Branding for Founders Who Want to Be the Story
Authority Lab
Your brand has a PR strategy. Do you?
Authority Lab is a personal branding service built specifically for founders; the press coverage, LinkedIn presence and network that turn a founder into the recognised authority behind their category. Built by SA Group, the agency behind category-leading press for Thermage, P.Louise and Hairburst, and run by Sophie Attwood, Forbes Business Council member, Management Today 35 Under 35, and author of Beautiful PR, now taught on the Harvard curriculum.
structured, automated outreach that puts you in front of the right journalists, podcasters without manual list-building
positioning you for the interviews, bylines and expert-comment opportunities that build third-party credibility
a content system that turns your expertise into a consistent, recognisable voice, not sporadic posting
faq
Founders and senior leaders, typically in beauty, wellness, health or medical aesthetics, though the model works for any founder-led brand — who want a personal media profile independent of their company's own PR.
Company PR builds coverage for the brand. Authority Lab builds coverage, content and network specifically around you as an individual, the two can run alongside each other or independently.
Yes - it's designed to sit independently of a brand's in-house or agency marketing function, since the focus is the individual, not the company channels.
No. Authority Lab is built to take founders from little or no press presence to a recognised industry voice, using the same media relationships and content approach SA uses for its brand clients.
