not just the ones with the biggest following. For medical aesthetics and clinically-led brands especially, that often means partnering with doctors, nurses and clinicians whose endorsement carries real credibility, alongside macro and micro creators who reach the audiences that matter to you. Every partnership is built on genuine fit, not follower count alone.
On genuine audience fit and engagement quality first, follower count second — we vet creators against your brand values and target customer, not just their reach.
Yes, this is a specialism. We manage medical-expert partnerships with the compliance awareness that regulated claims require.
arned, owned and paid.
Influencer marketing pays for a creator's endorsement and reach to their own audience; UGC is content production, often without any posting requirement at all.
Yes, many of our influencer partnerships are built specifically around driving TikTok Shop affiliate sales and GMV.