Media Training for Founders, Experts & Spokespeople

Media Training

Great press coverage often depends on your spokesperson being ready for it.

We train founders, experts and brand spokespeople for broadcast, print and podcast interviews, building message houses, running mock interviews, and coaching the storytelling skills that turn a good interview into coverage worth having. This is training built by a team who also secures the interviews in the first place.

What's included

One-to-one & team training sessions

Message house & key line development

Mock interviews (broadcast, print, podcast)

Crisis interview preparation

On-camera coaching

Founder storytelling coaching, built on the Three Ps framework

why sa?

Trained by a team led by Sophie Attwood, who has done this on stage and on camera herself — keynote speaker, Forbes Business Council member, and a spokesperson trained by experience, not theory.

work with us

faq

Q: Who is media training for?

Founders, senior leaders and any nominated spokesperson who'll be facing press, broadcast or podcast interviews on behalf of a brand.

Q: Is this in-person or virtual?


Both are available - we'll agree the format that works best for your team and timeline.

Q: Do you train for TV as well as print?

Yes, broadcast, print and podcast interview formats are all covered, including on-camera specific coaching.

Q: Can this be bundled with PR retainers?

Yes, many clients build media training into their onboarding or ahead of a major launch or press moment.

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