Social Media Management for Beauty, Wellness & Aesthetics Brands
social
Coverage without a social strategy to catch it is a wasted opportunity.
We manage channel strategy and day-to-day community management for beauty, wellness and medical aesthetics brands, building content calendars that work in step with what's happening in press - so a feature or product launch becomes a full-funnel moment, not a one-off spike. We work platform by platform, because what performs on TikTok, Instagram and Pinterest rarely looks the same.
What's included
Channel strategy & audit
Content calendars aligned to PR & launch moments
Day-to-day community management
Platform-specific content formats (Reels, TikTok, Pinterest, Stories)
Coordination with paid social teams
Reporting tied to growth KPIs, not just vanity metrics
faq
It depends on your audience and category - we typically start with a channel audit to identify where your customers actually are before recommending where to invest.
Both - social management is often paired with our Content Creation and UGC services so the content pipeline and the posting strategy are fully joined up.
Yes, and we'd recommend it, the two work best run together so earned coverage and owned channels reinforce each other.
KPIs are agreed upfront and tied to your actual growth goals, typically a mix of audience growth, engagement quality and content performance against benchmarks.
