Our Services
Where PR, Creativity, and Talent Align.
Voted the 'UK's Best Beauty PR Agency 2026', we specialise in crafting powerful brand narratives for the world's most ambitious health, wellness, beauty, and medical aesthetics brands. From heritage names like St.Tropez to cult disruptors like P.Louise and global giants such as Marc Jacobs and Colgate, we know what it takes to turn brand moments into cultural movements.
retained pr
creative
talent strategy
We offer ongoing PR support to help health, wellness, and beauty brands get regular media coverage, build strong reputations, and stay in the spotlight.
retained pr
creative
talent strategy
Our creative team designs eye-catching campaigns, content, and ideas that help your brand stand out and connect with your audience.
retained pr
creative
talent strategy
We match your brand with the right influencers, ambassadors, and experts to boost your reach and build real, lasting connections with your customers.
st tropez
wild
heliocare
featured PROJECTS
'I've worked with hundreds of pr's but sa communications are undoubtedly the best in the industry.'
Sophie and the SA team are a total pleasure to work with. They are such go-getters and so responsive to everything. We’re a fast-paced brand, and they match us entirely.
The team at SA delivers pitches that are topical, to the point, and perfect for our audience. Their writing is fantastic—which, for busy journalists on tight deadlines, is a godsend. And their ideas are excellent.
REPRESENTING REMARKABLE health, beauty and wellness brands
creating truly memorable moments.
Named 'Best Beauty PR Agency UK' and 'Best Health and Wellbeing PR Agency US'. The SA Group is a PR agency with deep specialist knowledge within the health, wellness, beauty and medical aesthetics industries, we combine deep industry insight with creative strategy to deliver earned media campaigns that truly resonate; driving trust, influence, and long-term growth. Whether you're launching a breakthrough skincare line or amplifying the authority of a world-leading beauty brand, we craft stories that stick: powered by media, talent, and a network of credible voices who shape what your target consumers care about.
THE sa GROUP
Typically replies immediately
Looking for PR, social, influencer or content support? We'd love to hear about your brand.
Live chat
let's sprinkle a little magic
As with anything in life, PR starts with a small, but brilliant idea.
Led by award-winning PR consultant and author, Sophie Attwood, the SA Group is dedicated to crafting innovative, creative strategies that propel communication tactics to new heights. The agency’s prowess lies in developing earned media strategies that seamlessly weave into the fabric of culture, amplified by impactful narratives. Catering to brands of all sizes from new brand launches through to global beauty giants, SA Group promises consistent, ROI-driven coverage that changes consumer perception and underlines a brand’s name on the map.
Authority Lab
Your brand has a PR strategy. Do you? Authority Lab is a personal branding service designed for founders ready to become recognised voices in their industry. Through strategic press coverage, thought leadership content and meaningful industry connections, we build the visibility, credibility and influence that position you as the authority behind your brand.
