In a landscape where beauty trends move at lightning speed and digital platforms evolve by the day, one truth remains: nothing builds credibility quite like earned media. While platforms like TikTok have undeniably shifted how consumers discover and engage with brands, there’s a growing misconception that social-first PR should dominate all strategy. In reality, editorial […]

Why Earned Media Still Reigns Supreme in Beauty PR

Close-up of woman’s freckled face featured in inclusive beauty PR content by SA Communications PR agency

Beyond the Buzzwords: What Makes a Beauty Brand Truly Disruptive

Woman face for SA Communications is a leading PR agency specialising within the health, wellness and beauty industries.

In a world awash with marketing jargon, true disruption in beauty is harder to define -but easier to spot. At SA Communications, we believe real disruption means driving positive, lasting change in the industry: from embracing innovation to shaping cultural narratives and championing transparency. Terms like “clean” and “natural” have become overused to the point […]