SA Stories

Is Your Founder Your Best PR Asset?

In founder-led beauty brands, the founder is more than a CEO – they’re the storyteller-in-chief. Personal branding is no longer a nice-to-have; it’s a powerful business asset. When done well, it creates trust, distinction, and deeper brand loyalty.

Consumers are drawn to authenticity. Founders who share their journey, values, and vision humanise their brands. Think of how Sara Blakely turned Spanx into a household name not just through product innovation, but by showing up as a relatable, honest leader. The same applies to Aimee Smale of Odd Muse.

At SA Communications, we specialise in founder-led storytelling that builds connection and credibility. From media profiling and speaker opportunities to purpose-led PR strategies, we help founders become the face of a movement, not just a brand.

We work with beauty, wellness, and medical aesthetics founders to shape narratives that resonate; whether that’s through Vogue, Forbes, The Times, or a TEDx stage. We also help refine visual and verbal identity across owned and earned platforms, ensuring consistency from Instagram to in-depth industry features.

In a competitive landscape, your founder can be your brand’s biggest differentiator. We give them the tools – and the platform – to lead with substance and stand out with impact.