SA Stories

In a landscape where beauty trends move at lightning speed and digital platforms evolve by the day, one truth remains: nothing builds credibility quite like earned media.

While platforms like TikTok have undeniably shifted how consumers discover and engage with brands, there’s a growing misconception that social-first PR should dominate all strategy. In reality, editorial coverage in trusted publications continues to be one of the most powerful tools in a brand’s PR arsenal, offering long-term value, third-party validation, and real cultural authority.

At SA Communications, we believe that TikTok is a tool, not a full strategy. And while it plays a role in building reach, it’s earned media that builds reputation.

Why? Because a piece in Vogue, The Times, or Glamour does more than generate clicks. It cements your positioning. It communicates quality, trust, and relevance to both consumers and retailers. And it creates assets that can be repurposed across every channel, from investor decks to in-store POS.

Our award-winning campaigns focus on strategically placed, high-quality editorial that drives authority and longevity. Whether it’s launching a skincare brand into the market or securing expert commentary for a cosmetic doctor, we craft media moments that stand the test of time.

In 2025, the beauty brands seeing the most sustainable growth are those prioritising depth over noise—building reputations through meaningful storytelling, not fleeting trends.

At SA Communications, we have earned the title of the UK’s Best Beauty PR Agency for good reason – we understand our role in your strategy – and that’s to not just get you seen, it’s to get you remembered.