SA Stories

The US wellness industry is one of the fastest-growing markets in the world, with consumers spending billions every year on supplements, skincare, nutrition, fitness, and holistic health. But with so many brands competing for attention, it’s not enough to simply launch a product and hope it resonates. US wellness brands that thrive in 2025 will be those that understand how to combine powerful health and wellness PR strategies with strong marketing to create authority, credibility, and long-term consumer trust.

At SA Communications, we specialise in taking wellness brands from under-the-radar to industry leaders. Here are five PR strategies every US wellness brand should be using to cut through the noise this year.

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1. Build credibility through education in health PR

In the crowded wellness space, trust is everything. Consumers want to know not just what a product does, but why it works. This is where education-led health and wellness PR comes in.

By securing expert commentary in titles like Forbes Health or creating digestible explainers for platforms such as Well+Good, your brand becomes a credible authority rather than another wellness fad.

At SA, we work closely with brands to bridge this gap – ensuring the message feels both clinically credible and culturally relevant.

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2. Leverage founder profiling in wellness PR

Wellness is deeply personal, and consumers often buy into the people behind the brand before they commit to a product. That’s why founder profiling is one of the most powerful PR tools for wellness brands.

Whether it’s sharing a personal health journey in Fast Company, discussing entrepreneurship on Inc.com, or spotlighting resilience in Forbes, founder-led narratives make your brand memorable. They also humanise your business, helping you stand out in a space that can otherwise feel clinical or saturated.

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3. Tap into cultural moments with PR for wellness brands

One of the smartest PR strategies for wellness brands is to align with wider cultural or calendar moments. Think World Mental Health Day, Stress Awareness Month, or even seasonal shifts like “back-to-school” wellness.

By positioning your brand within these conversations, you’re not just selling a product, you’re offering solutions that feel relevant in the moment.

Example: A supplement brand might launch a sleep campaign around Daylight Saving Time, while a skincare brand could spotlight SPF education ahead of summer.

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4. Mix luxury with accessibility in US wellness PR

US consumers are increasingly drawn to premium wellness brands, but they also expect relatability. Successful health and wellness PR strategies balance aspiration with accessibility.

This might mean creating high-gloss press moments in Vogue or Harper’s Bazaar while also engaging wellness influencers on TikTok who speak directly to everyday audiences. It’s about creating a layered approach, so your brand feels equally at home in luxury magazines and on a consumer’s social media feed.

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5. Think transatlantic: US and UK wellness PR combined

Wellness is global, and US brands that resonate beyond borders command greater influence. At SA Communications, we’ve helped brands expand visibility across both the US and UK wellness markets, creating PR campaigns that feel culturally attuned on each side of the Atlantic.

By leveraging a transatlantic PR strategy, your brand not only reaches more consumers but also gains credibility by being seen as an international player.

In 2025, health and wellness PR is no longer optional for US wellness brands – it’s a growth tool. From building authority through education to humanising your brand through founder stories, these strategies don’t just create visibility. They create trust, sales, and staying power in an industry that’s more competitive than ever.

👉 Ready to elevate your US wellness brand? Learn more about our health and wellness PR services.