Beauty PR

After an introductory consultation with us, we’ll then create a personalised strategy plan that is suited to you and your brand. The planned framework will outline key elements, for example key messaging angles, target media lists and influencer outreach strategies. If you’re happy to start your PR journey with us, we’ll then continue to collate all relevant content that we’ll need to confirm coverage opportunities for your beauty brand so that we can move forward for you at a thorough pace. As your presence within the media increases, we will then start to communicate future opportunities for you such as press and influencer events.

Marketing aims to increase the interest in a brand or product by understanding the target audience and advertising in spaces where customers can be found. However as the beauty industry is saturated, competition is seen from every angle, and those who prioritise PR are the ones who will stand out. For a beauty brand, effective PR will result in strong relationships between the brand and press. These relationships are built on trust and visibility and this helps to create a genuine connection with consumers. Using all methods of PR such as traditional, digital, and broadcast will help your brand preserve a positive reputation.

We are more than happy to send your samples from our offices as this ensures that we can track their location, see when they’ve arrived, and then follow up with the journalist afterwards for coverage. Contrastingly, we can also work alongside you to organise sending samples yourselves. Conclusively,, we have a focused, strategic approach to confirm that all samples will achieve coverage that is aligned with your strategy.

While creating branded packages for journalists such as specific packaging and a personalised message can significantly strengthen the relationship between your beauty brand and the press, this is entirely up to you and your brand’s budget.

We will however provide journalists with all the required information to ensure that sending samples from your beauty brand without a branded kit will still receive the same success.

While press coverage can take a little while to secure due to allowing time for a journalist to trial the beauty products, you can be sure to expect coverage for your brand within the first month of us working together. The fast-moving pace at which we work will become apparent within the first week of working together. If your main coverage focus is on print titles, this will generally take a little longer as we often start working on summer issues straight after the Christmas period. On the other hand, for digital pieces, we can sometimes see these go live the same day.

The minimum contract term that we offer is just three months. Then, you will be given the option to continue on a rolling monthly basis after this time period has ended. However, we do work with beauty brands on retainer packages.

Starting from £1950 per month, a number of beauty brand packages are on offer from founder profiling retainers through to our brand PR.